Proximity Marketing: How to Attract More Shoppers With Beacon Technology

Beacon Technology

Article By: Michelle da Silva | Technology & Omni-Channel Retail Observations by: Stephan M. McCarroll BeaconTrends.com This article by Michelle da Silva is an excellent expose’ concerning Beacon Technology and how proximity marketing utilizing beacons can be extremely beneficial for retailers. a $44 billion dollar market is nothing to ignore for sure. However, this article …

Marketing strategies for small and medium businesses should include beacons

Storefront

By Monika Adarsh February 10, 2018 Observations By Stephan M. McCarroll Monika’s article is sharp, to the point and she has a way of breaking down what might seem complicated to simple and understandable terms. I found this article extremely useful for any business owner or entrepreneur who wants to get started in the Proximity …

Why NearBee is Better and More Superior to Googles NearBy?

Google Nearby. The journey so far On June 9, 2016, Google announced a new feature called ‘Nearby’ on all Android devices that was intended to lead the end-user to open or download an app and know more about things nearby. The idea was to serve the end-user with hyper-local and contextual apps and information. So, …

What Is Customer Proximity?

customer proximity

Would it mean anything to you to discover the most important proximity marketing strategy that most marketers ignore. Yes, I’m talking about the one strategy that will create an everlasting competitive advantage and most network marketers, internet marketers, and small businesses totally ignore it. It’s not having the perfect pitch, or the best website, and …

How Does A Bluetooth Beacon Help You Build A Business?

Bluetooth beacon

In this post you will learn about the recent buzz around the bluetooth beacon and how it helps you grow your business! The bluetooth beacon coupled with the right proximity marketing strategy you are literally able to level the playing field. Here is a notable list of Professionals making a big impact in their business …

How Does Bluetooth Beacon Marketing Work?

Bluetooth Beacon Marketing

Over the past few months I have been asked how does bluetooth beacon marketing work? With the recent media hype and even some fallacies being spread by some companies with beacon offerings it’s pretty important that you get the right information. The right knowledge base doubled up with the fundamentals of beacon marketing will serve …

What Is Proximity In Business?

what is proximity in business

When it comes to proximity in business, you have to first take into account customers want what they want, where and when they want it. The limiting factor has not been a lack of desire but a lack of capabilities. Businesses and Entrepreneurs simply couldn’t produce and present most offerings at the moment of demand. This is …

What Is A Proximity Beacon Device?

Beacon Device

Your here because you have caught the bug, knowing what a proximity beacon device is and does has you wondering. No worries my friend. This is a great place to start! You interact with technology every day, and never question it. Take the light bulb for example, with a flip of a switch, you have …

What Is Proximity Marketing?

Proximity Marketing

Proximity marketing is all about marketing to your customers at the right time and place in their shopping journey. In the past couple of years technology advancements have improved the way you approach those customers in the local market place. Also, with the recent boom in smartphone ownership and usage, the physical world has never …